U Group is bringing transparency back to the data industry by connecting brands directly with people to authenticate and deliver real human data. Founded in 2018, U Group is based in Australia, with offices in Taiwan and the Philippines. We operate and maintain one of the world's largest transactional, consumer-focused datasets, utilising AI to processes over 1 billion transactional data points annually from consumers in the USA, Canada, and Australia.

Our Story

U Group co-founder and CEO, Tyler Spooner, has faced significant life challenges (from battling dyslexia to experiencing homelessness) but he has what every entrepreneur needs – grit. Steve Job’s once said "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future”. Watch Tyler's Founder's Story and you’ll see why it’s so applicable to his journey building U Group.

Meet the Leadership Team

  • Tyler Spooner

    CO-FOUNDER + CEO

  • Jason Gan

    CO-FOUNDER + CTO

  • Brenda Lai

    CO-FOUNDER + CPO

  • Steve Bodeker

    CFO

  • Peta Demidenko

    Head of Privacy

  • James Lim

    Head of Operations

IN THE NEWS

BUSINESS NEWS, AUG 28, 2024
No Zombies as U Group Thrives
YOUNG ENTREPRENEURS SHOW, WITH JC, SEP 2, 2024
YES Ep - 31 Tyler Spooner Co-Founder of U Group
BUSINESS NEWS, FEB 9, 2022
Hire calling as U Group Builds

Our Pledge

We're proud members of Pledge 1%.

For us, it's not just a commitment; it's a philosophy that embodies our core value –  putting people before data.

Let’s talk data